Agamemnon is an analytics tool for mobile user acquisition created by Heracles. Agamemnon helps user acquisition teams and company executives understand when the money they are investing into user acquistion campaigns will yield cash returns.

Agamemnon is an analytics suite designed to help mobile user acquisition campaign managers do two things:

  1. Acquire sufficient volumes of traffic profitably, where the predicted lifetime customer values (LTVs) of any cohort exceeds its up-front cost of acquisition;
  2. Understand when that cohort will generate revenue and what that revenue schedule looks like.

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